Caroline Peterson is a copy-writer, content creator, word wizard, and self-proclaimed chief rabble-rouser. She’s also a small business entreprepreneur who advocates fiercely for women supporting women.
After years working as a Senior Copywriter, Caroline left Corporate America and launched her creative content studio, Not Your Average Gal. Originally a blog, she expanded her business to include copywriting services, 1-on-1 consultation, video bio services, website audits, testimonials and brand storytelling. Caroline is passionate about bringing definition and personality to her clients’ brand messaging.
In 2020, she and her husband made a pandemic move from the Midwest to Hawaii to pursue his medical career. Amidst quarantine, adjusting to island time, and recalibrating her work/life balance, Caroline’s creative studio biz has thrived.
She now works from a recently renovated home office that begs to be toured. Imagine starting each day with island views and the smell of tropical fruit trees? The Pacific breezes alone make WFH an entrepreneur paradise. There’s also a feisty coworker in the mix.
Take a tour of the Not Your Average Gal studio with Caroline and see how she makes the word-magic happen in this Collective Cribs.