July 31, 2020
How 2-Day Shipping Demands Affect Small Businesses

Emily LaDrig

As more and more small businesses introduce online commerce with their brick and mortar operations, shipping is playing an important role.

And the question becomes, can your small business keep up with faster shipping demands?

When you are competing with the likes of Amazon, it’s hard to deliver on customer expectations around shipping.

Deliveries must move fast in today’s age of online shopping. 

No matter what percentage of your business is made up of online commerce, you have to prioritize faster delivery. Because if your customers can count on you and you meet their demands, you will retain them longer.

{{cta('6d491d68-e441-433a-934a-14c5c4c901cc','justifycenter')}}

Here are some suggestions on how your small businesses can improve your shipping methods.

#1: Set Minimum Thresholds

Many retail experts feel this is a much more realistic goal than offering free shipping on everything. Having a minimum order value for free shipping is an excellent way for small businesses to encourage larger orders. 

#2: Establish Loyalty Programs

Small businesses can charge customers a small annual fee to become members. Offering free shipping can be one of the perks for joining. Having the benefit of a loyalty program can offset the costs of free shipping.

#3: Pick Certain Times of the Year

Offering free shipping periodically at specific times of the year is another option. For example, consumer demand for free shipping is at a peak during the holidays.

Depending on your product line, specific holidays like Mother’s Day and Valentine’s Day can be advantageous times to offer free shipping. 

#4: Limit Free Shipping to Ship-to-store

The new innovation in free shipping is called ship to store. Entrepreneurs ship the products to a brick-and-mortar location in the hopes consumers will make additional purchases when they arrive to pick up their online orders.

#5: Add “Free” Shipping To The Product Cost

This isn’t really free shipping but lots of small businesses embed the cost of delivering orders into the product price. While this can generate more sales, you need to tread carefully.

There are many price comparison engines out there now that you can plug the same product in and get all the different price points. So if yours is much higher, customers may not select you.

Regardless of the method you choose for your small business, there doesn’t seem to be any way around offering some kind of free shipping. It’s an important aspect of competing online and a trend that’s accelerating by popular demand.

 

Emily LaDrig is the Chief Execution Officer at Excelerate America, the fun, smart services for businesses looking to level up. How is your small business keeping up with 2-day shipping demands? Let Emily know by emailing her at emily.ladrig@excelerateamerica.com

You might also be interested in these
4 Minutes
Tenacity Tales: The Coffee Shop Brewing Up Community Love and Belonging
Nestled in Bad Axe, Michigan, the state’s quiet thumb-area (population of less than 3,000), local favorite Emma’s Coffee House is flourishing like a big city star. In the middle of a pandemic no less.
3 Minutes
Retail Readiness for Christmas
Open since September 2018, Untied was a rare breed of merchant pre-Covid: an independent men’s shop selling lesser-known brands and accessories, its aesthetic more sit-for-a-while than next-in-line. Today, post-lockdown, the store remains a rarity: welcoming familiar – and new – faces, enjoying more good days than bad, and an owner-operator optimistic despite the looming holiday season.
3 Minutes
Stumped on Social Media? Use the ATACC Method
Social media is the most powerful marketing tool of our lifetime. It not only keeps people around the country and the globe connected, it’s also become a marketing machine. Brands everywhere can easily discover their target audience and reach them from the comfort of their own home and preferred platform.
3 minutes
Tenacity Tales: The Designer Inspired by Dogs and Cards Against Humanity
Faye Klein has produced award-winning graphics that span nearly every area of advertising and promotion for over 30 years. And while titles are surely nice, she’s not one to sit back and relish in accolades. In fact, she can’t stop finding new inspiration and side hustles.
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.