July 31, 2020
Tenacity Tales #18: The Dapper Man Revitalizing His Hometown

Emily LaDrig

Bradley Brow had a vision of a place where men could get high end salon services in a cool, comfortable environment; a place more urban and cutting-edge (forgive the pun!) than his quiet Midwest hometown of Jackson, MI offered.  

So he founded Dapper Man - Men's Hair & Grooming in 2017 with the assistance of his apprentice, Peter Huver. At Dapper Man, they aim to provide an all-around better haircut experience for their clients, encompassing everything from the environment to the haircut itself.  

Bradley loves his city and is excited to play a small part in its downtown revitalization. His passion for the hair industry pushes him to continue educating not only himself, but his clients on how they can achieve their best hair and overall appearance too.

Read more about Bradley's pursuit of excellence in this month's Tenacity Tales.

image1

Bradley Brow, owner of Dapper Man - Men's Hair & Grooming.


What’s the obstacle that you’ve overcome that you’re most proud of?

I think from the outset being from a relatively smaller town, an obstacle we had to overcome was proving the value of a good haircut. Since we offer a premium service, we charge a similar rate. A typical haircut service usually lasts between 30 min. and an hour depending on the amount of detail in a given style. We feel that the amount of time spent ensuring every detail is right justifies the now $30 price tag.

 

image3

A peak into the stylish salon, Dapper Man - Men's Hair & Grooming, located in Jackson, MI.


What do you know now that you wish you’d known then?

As a business owner, you are your biggest critic. I find myself obsessing over every detail of my business, from each social media post to the way that the salon smells. At the end of the day, if you do the main things right, people will notice. Don’t take yourself too seriously.

 

What’s your best advice to other small business owners?

Study giants in your field doing things well and find a way to either improve on or adopt those practices and provide them for your clientele.

 

42802193_359843128089657_7078810553500554289_n

A view of Dapper Man - Men's Hair & Grooming from the street.


What’s a typical day like for you?

My days are almost never typical. Although my schedule is the same every week, each day is a little different. Most mornings, I have my littles in the mornings before jetting out the door to get coffee and head into the shop. Those are my late days where I start at 12 and work until about 9 pm. My early days are Fridays and Saturdays. Those days I start at 9 am and finish around 6 pm. I have the privilege of getting paid to hang out with a lot of cool guys and get to style their hair in the mean time.


What’s next for you and Dapper Man?

In the future we plan to add a few more stylists to the shop and would love to relocate more centrally within Downtown Jackson. We are also entertaining the idea of adding further salon services like nail, facial, and waxing services

Want to learn more about Bradley and Dapper Man Men's Hair & Grooming?

Check out the Dapper Man website 

or

Follow Dapper Man on Facebook and Instagram.

You might also be interested in these
4 Minutes
Tenacity Tales: The Coffee Shop Brewing Up Community Love and Belonging
Nestled in Bad Axe, Michigan, the state’s quiet thumb-area (population of less than 3,000), local favorite Emma’s Coffee House is flourishing like a big city star. In the middle of a pandemic no less.
3 Minutes
Retail Readiness for Christmas
Open since September 2018, Untied was a rare breed of merchant pre-Covid: an independent men’s shop selling lesser-known brands and accessories, its aesthetic more sit-for-a-while than next-in-line. Today, post-lockdown, the store remains a rarity: welcoming familiar – and new – faces, enjoying more good days than bad, and an owner-operator optimistic despite the looming holiday season.
3 Minutes
Stumped on Social Media? Use the ATACC Method
Social media is the most powerful marketing tool of our lifetime. It not only keeps people around the country and the globe connected, it’s also become a marketing machine. Brands everywhere can easily discover their target audience and reach them from the comfort of their own home and preferred platform.
3 minutes
Tenacity Tales: The Designer Inspired by Dogs and Cards Against Humanity
Faye Klein has produced award-winning graphics that span nearly every area of advertising and promotion for over 30 years. And while titles are surely nice, she’s not one to sit back and relish in accolades. In fact, she can’t stop finding new inspiration and side hustles.
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.