July 31, 2020
The #1 Way To Nurture A “Crazy” Idea

Emily LaDrig

We work with a lot of businesses day in and out. And our family and friends, of course, know this. So I can’t tell you the number of times someone has said to me at a party or event, “I have this crazy idea to do X!” Or “I’ve always wanted to do Y!”  

They think their idea is crazy. And it holds them back from moving forward with it. 

Because here’s the thing: A lot of the biggest ideas that have changed the world were neglected or dismissed for decades, written off as CRAZY.


We all are familiar with these right? Facebook, Amazon, Apple…  

So if you think you have a really great but crazy idea- whether it’s a brand new endeavor or something to work into or expand on in your current business, here’s the #1 thing you should do:

Put together a small team to work on it with you. 


Yes, that is the secret!


When you have a smaller group working on something it can eventually lead to what is called “mass acceptance.” This is because in small groups people can focus on radical outcomes, but in larger groups, they focus on individual advancement and perks. 

This is actually quite practical advice because when you’re starting out with a new business- start small to test the idea and then build on it as you see it taking off.  Small is not bad! Small is smart!

Also when it comes to your crazy idea there are two big things NOT to do:

  1. Don’t quit early. You need to prepare for certain failure. Harsh but true! No big idea ever ever ever worked the first time, the second time or even the tenth! Accept failure as part of the process and keep going. 
  2. Don’t get defensive. Everyone has the urge to initially defend and dismiss critics when attacked. Try to take it in and see if there’s anything to take from it. 

So there you go! 

If you have a crazy idea - go after it! You CAN do it! Just make sure to follow our tips. 


Emily LaDrig is the Chief Execution Officer at Excelerate America, the fun, smart services for businesses looking to level up. Do you have a crazy idea? Share it with Emily  at emily.ladrig@excelerateamerica.com

You might also be interested in these
4 Minutes
Tenacity Tales: The Coffee Shop Brewing Up Community Love and Belonging
Nestled in Bad Axe, Michigan, the state’s quiet thumb-area (population of less than 3,000), local favorite Emma’s Coffee House is flourishing like a big city star. In the middle of a pandemic no less.
3 Minutes
Retail Readiness for Christmas
Open since September 2018, Untied was a rare breed of merchant pre-Covid: an independent men’s shop selling lesser-known brands and accessories, its aesthetic more sit-for-a-while than next-in-line. Today, post-lockdown, the store remains a rarity: welcoming familiar – and new – faces, enjoying more good days than bad, and an owner-operator optimistic despite the looming holiday season.
3 Minutes
Stumped on Social Media? Use the ATACC Method
Social media is the most powerful marketing tool of our lifetime. It not only keeps people around the country and the globe connected, it’s also become a marketing machine. Brands everywhere can easily discover their target audience and reach them from the comfort of their own home and preferred platform.
3 minutes
Tenacity Tales: The Designer Inspired by Dogs and Cards Against Humanity
Faye Klein has produced award-winning graphics that span nearly every area of advertising and promotion for over 30 years. And while titles are surely nice, she’s not one to sit back and relish in accolades. In fact, she can’t stop finding new inspiration and side hustles.
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.