July 31, 2020
How to Use TikTok To Market Your Business

By Sophia Lamphier

2020 has brought many challenges, changes, and advances amidst the bustle, a new social media platform has blossomed that could change how we see and use marketing. You’re not going to want to miss out on this.

What is “TikTok”? It is an app on your phone that lets you create short videos and post them for the world to see, like, comment, and share. You also have the ability to scroll through a page, called the “for you page” of other people’s videos and TikTok’s cookies will adjust your page so you see more videos like the ones you liked in the past.

What is all the hoopla about it? TikTok has over 800 million active monthly users which is pretty mind blowing when you compare it to Instagram that has 1 billion active monthly users. TikTok was publicized in 2017 while Instagram was launched in 2010. TikTok grew almost 3x as fast as Instagram. It also is the most downloaded app in the Apple App Store with over 2 billion downloads. On top of all of that, data has shown that over 90% of users interact with the app daily with an average of about 52 minutes a day. What does this mean? It means that this could be a great way to quickly and easily market your business.

Is TikTok the right platform for you? TikTok is an international application that is available in 155 countries with 75 languages. The age demographic ranges, but data shows that 60% of users are between the ages of 16 and 24. If you have a product or service that would benefit this age range, it may be a great tool for your business.

Looking for some inspiration? Check out some of my favorite hashtags to see videos of how others are already marketing on this platform.

1) #smallbusinesscheck

2) #smallbusiness

3) #femaleentrepreneurs

Here you will find all the videos that used these hashtags and hopefully find some inspiration.

How do you get started?

  1. Create an account with your Android, iOS, or Fire device or go to https://www.tiktok.com and create an account there.
  2. Create an account with your email address and a password. You should create a username that reflects your brand and your profile picture should resemble your company’s logo.
  3. Put a link to your website in your biography so that other users can access your products more easily.
  4. Create videos of your products! These could include showing videos of how you make your products, how you package your products, how you use your products, what your products look like, etc. I would encourage you to stalk TikTok and see if there are any other brands similar to yours already on the platform and see what they are doing.
  5. You can also link all of your social media accounts such as Twitter, Instagram, and YouTube on your profile as well. This allows other users to peak at your other platforms and further scope out your business!

And that’s it! Tiktok is easy to use and easy to get started. We here at Excelerate America would love to see your videos and support you so reach out to us if you create an account. Good luck and happy TikToking!

Sophia Lamphier is the project manager and marketing intern for Excelerate America. Her love for behavioral neuroscience and marketing allows for an exciting journey with small businesses and the people that support them. Have you created a TikTok account and have made some videos? Tell Sophia about it by emailing her at Sophia@excelerateamerica.com.

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