October 22, 2020
Stumped on Social Media? Use the ATACC Method

Robert Courtney

An Expert Network Exclusive

By Robert Courtney, founder of Robert Courtney and Associates, a full-service branding agency specializing in social media, digital marketing, storytelling, design, and video production.

Social media is the most powerful marketing tool of our lifetime. It not only keeps people around the country and the globe connected, it’s also become a marketing machine. Brands everywhere can easily discover their target audience and reach them from the comfort of their own home and preferred platform.

Many small businesses still feel intimidated by social media or may not be devoting the time nor care to it that could really help their brand succeed. I created an acronym, ATACC, that simplifies how small business owners and entrepreneurs everywhere can utilize social media more effectively and efficiently. These are marketing principles that will apply regardless of what the tool of that time is.

ATACC: Audience, Trust, Attention, Content, Consistency


Your audience is the most important element of any marketing strategy. You have to have to have people in order for your business to be successful. Social media currently gives you the lowest barrier of entry to finding those people.

There are many people who may never call or email your business, but who want to interact and learn more about your business. These potential customers will look for you on their favorite social media channels. Your followers then become an engaged community.

Your audience is any and everyone in your network, but your social media following can be immediately interacted with and exported from your platforms to your owned database.


Social media is an excellent tool for building customer trust. It’s a two-way street to engage your customers and prospects.

It also allows you to show your true personality, build authority in your industry, and promote helpfulness and drive customer service. Each of these are key in building trust.

Think about the brands or businesses that you trust the most. Do you follow them on any social channels? What are they doing there that cultivates your trust? Find your audience then use your platforms to build trust over time.


How to get a customer’s or a prospect’s attention is a problem as old as marketing itself. Social media allows you to build a relationship with these audiences so that they’re more receptive to giving you their attention when you’re seeking it.

Social media also allows you to try things to see if they work or not. Don’t be afraid to test your ideas and find out what people are responding to. The current social media landscape is just a big fight for attention. Make sure every post aims to educate or inspire.


So many owners I know worry about content. They think they have nothing interesting to offer. Let me tell you: You’re WRONG. It is human nature to be curious about other humans. Something as simple as saying good morning is powerful because it’s putting content out there.

You can also experiment with different types of content. Maybe your audience likes live videos, or polls, or funny memes? Or maybe they’re seeking out more info and responding to article links and tips more. Content becomes easy if you open yourself up to the idea that anything and everything can be used for social media content. If you’re passionate about it, and consistent,  it can work.


You must be consistent with your content and the way you engage in social media because your audience/community/customers will begin to expect and look for it. Consistency also builds trust.

Remember, the bigger goal with social media tools is to convert your general audience into fans and customers. This acronym simply gives you the principals to make that happen more efficiently. We’re rooting for your success. Let us know if you need help along the way.

Follow Robert on social media for more tips and strategies: @robertcourtneycollins, @RobertCourtneyandAssociates, @uneekcollection.

You might also be interested in these
4 Minutes
Tenacity Tales: The Coffee Shop Brewing Up Community Love and Belonging
Nestled in Bad Axe, Michigan, the state’s quiet thumb-area (population of less than 3,000), local favorite Emma’s Coffee House is flourishing like a big city star. In the middle of a pandemic no less.
3 Minutes
Retail Readiness for Christmas
Open since September 2018, Untied was a rare breed of merchant pre-Covid: an independent men’s shop selling lesser-known brands and accessories, its aesthetic more sit-for-a-while than next-in-line. Today, post-lockdown, the store remains a rarity: welcoming familiar – and new – faces, enjoying more good days than bad, and an owner-operator optimistic despite the looming holiday season.
3 minutes
Tenacity Tales: The Designer Inspired by Dogs and Cards Against Humanity
Faye Klein has produced award-winning graphics that span nearly every area of advertising and promotion for over 30 years. And while titles are surely nice, she’s not one to sit back and relish in accolades. In fact, she can’t stop finding new inspiration and side hustles.
4 minutes
A Covid-Era Refresh
Weeks into the pandemic, with the entirety of the entertainment and sporting worlds quiet, a curiosity appeared in my morning paper: sports scores. With no games to report, the editors at some big city dailies engaged in a little history lesson, publishing results of games played on that day years ago. Sports fans are nostalgic, I suppose.
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.