Much like startups, traditional small businesses also need to be ROI-conscious when it comes to marketing. Small businesses tend to serve well-defined customer segments which means “pivoting” isn’t always an option.
Dayna created her business, DNA Wellness, with her husband Anthony to empower and encourage others with long-lasting wellness solutions. Think simple tips, engaging tutorials, and practical advice on 360-topics including emotional, physical, spiritual, and financial health.
2020 has brought many challenges, changes, and advances amidst the bustle, a new social media platform has blossomed that could change how we see and use marketing. You’re not going to want to miss out on this.
Uli Laczkovich sells wellness products and tea. Robyn Coden sells women’s apparel and accessories. Luke Janes sells new and used books. Three independent merchants in downtown Berkley, Michigan. One singular moment: a reopening of commercial enterprise following a global pandemic.
Cybercriminals are opportunistic by nature, altering their attack methods to compromise endpoints and access critical data. This is never truer than during times of change such as now with the overnight shift to a global remote workforce.
Working from home is isolating, but social media can be an outlet for the human connection we all crave. Turn quarantine into an opportunity by strengthening your customer relationships.
The whole world is experiencing unprecedented upheaval as COVID-19 impacts all aspects of daily life. The small business game, in particular, is enduring major change. There’s still no telling how this will play out and for how long, however, I suspect we are just at the end of the beginning. The big question is how do we, the entrepreneurs and small business owners, respond?
“Consider this a lemonade moment,” someone told me recently. You know … lemonade from the inescapable lemons a coronavirus-fueled world is lobbing our way. “Absolutely,” I replied, feigning optimism.
From some, we hear crickets. From others, the volume could be turned down quite a bit. And from a persistent few comes one more cringe-worthy #challenge.
Sending the call to voice mail. Clenching fists upon seeing the email. Sighing — heavily — walking into the meeting. Some client relationships induce those feelings. We wonder, too, “How did I get into this?” And then we vow to never again find ourselves in a similar situation.
