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Stumped on Social Media? Use the ATACC Method

Social media is the most powerful marketing tool of our lifetime. It not only keeps people around the country and the globe connected, it’s also become a marketing machine. Brands everywhere can easily discover their target audience and reach them from the comfort of their own home and preferred platform.

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3 Minutes
Stumped on Social Media? Use the ATACC Method
Social media is the most powerful marketing tool of our lifetime. It not only keeps people around the country and the globe connected, it’s also become a marketing machine. Brands everywhere can easily discover their target audience and reach them from the comfort of their own home and preferred platform.
3 minutes
Tenacity Tales: The Designer Inspired by Dogs and Cards Against Humanity
Faye Klein has produced award-winning graphics that span nearly every area of advertising and promotion for over 30 years. And while titles are surely nice, she’s not one to sit back and relish in accolades. In fact, she can’t stop finding new inspiration and side hustles.
4 minutes
A Covid-Era Refresh
Weeks into the pandemic, with the entirety of the entertainment and sporting worlds quiet, a curiosity appeared in my morning paper: sports scores. With no games to report, the editors at some big city dailies engaged in a little history lesson, publishing results of games played on that day years ago. Sports fans are nostalgic, I suppose.
4 minutes
Ensuring the Financial Wellness of Your Employees
As a Corporate Retirement Director, the most common issue that I hear from my businesses is how to attract and retain the most skilled employees. Besides the obvious benefits such as health, dental, vision and life insurance, employees want more.
3 Minutes
Tenacity Tales: Making Lemonade and Tiny-Weddings Out of Lemons
Bea Wolnerman, founder of Bea’s Squeeze and Bea’s Detroit could give lessons on a masterful business pivot.
2 minutes
6 of My Favorite Ways for Small Businesses to Market Like a Tech Startup
Much like startups, traditional small businesses also need to be ROI-conscious when it comes to marketing. Small businesses tend to serve well-defined customer segments which means “pivoting” isn’t always an option.
3 minutes
Tenacity Tales #23: On Running Towards Discomfort
Dayna created her business, DNA Wellness, with her husband Anthony to empower and encourage others with long-lasting wellness solutions. Think simple tips, engaging tutorials, and practical advice on 360-topics including emotional, physical, spiritual, and financial health.
3 minutes
How to Use TikTok To Market Your Business
2020 has brought many challenges, changes, and advances amidst the bustle, a new social media platform has blossomed that could change how we see and use marketing. You’re not going to want to miss out on this.
5 minutes
Hope For Sale
Uli Laczkovich sells wellness products and tea. Robyn Coden sells women’s apparel and accessories. Luke Janes sells new and used books. Three independent merchants in downtown Berkley, Michigan. One singular moment: a reopening of commercial enterprise following a global pandemic.
4 minutes
Tenacity Tales #22: Dawn Verbrigghe & Jottful
“Iteration is inevitable, and it is constant.” No, it wasn’t Steve Jobs or Bill Gates who uttered this phrase. It was Dawn Verbrigghe.
2 minutes
Beware These Security Issues While Supporting A Remote Workforce
Cybercriminals are opportunistic by nature, altering their attack methods to compromise endpoints and access critical data. This is never truer than during times of change such as now with the overnight shift to a global remote workforce.
4 minutes
Five Tips For Your Small Business Survival During COVID-19
Working from home is isolating, but social media can be an outlet for the human connection we all crave. Turn quarantine into an opportunity by strengthening your customer relationships. 
5 minutes
Lockdown Means Time to Build
The whole world is experiencing unprecedented upheaval as COVID-19 impacts all aspects of daily life. The small business game, in particular, is enduring major change. There’s still no telling how this will play out and for how long, however, I suspect we are just at the end of the beginning. The big question is how do we, the entrepreneurs and small business owners, respond?
3 minutes
Your 3 Best Bets for Small Business Funding Right Now
There have been a lot of headlines recently about small business financing. And rightfully so.
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