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Two Entrepreneurs Collaborating for Justice

Dayna Peoples and Lexi Zeidan met teaching 3rd grade at a Detroit charter school. During their time throughout the district, they’d both witnessed a broken, underfunded system failing their vibrant, bright students. “We really wanted to do something about it,” says Peoples. They put their educator heads together and brainstormed side-business ideas that could fuel their mission to empower and uplift these kids and their communities. “We’d been creating a business plan for a very long time, but we just didn’t know what it was going to be,” explains Zeidan.

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Two Entrepreneurs Collaborating for Justice
Dayna Peoples and Lexi Zeidan met teaching 3rd grade at a Detroit charter school. During their time throughout the district, they’d both witnessed a broken, underfunded system failing their vibrant, bright students. “We really wanted to do something about it,” says Peoples. They put their educator heads together and brainstormed side-business ideas that could fuel their mission to empower and uplift these kids and their communities. “We’d been creating a business plan for a very long time, but we just didn’t know what it was going to be,” explains Zeidan.
3 minute
DETROIT ENTREPRENEUR LIFE: STORIES FROM THE COMMUNITY
In 2020 we launched our Detroit Entrepreneur Life Contest because we saw that Detroit small business owners were different. Even in the throes of a pandemic they live and love the entrepreneur life to the fullest. And they don’t believe in every entrepreneur for him or herself, but rather every entrepreneur for each other. They pull up, show up, and just hustle harder.
4 Minutes
Tenacity Tales: The Coffee Shop Brewing Up Community Love and Belonging
Nestled in Bad Axe, Michigan, the state’s quiet thumb-area (population of less than 3,000), local favorite Emma’s Coffee House is flourishing like a big city star. In the middle of a pandemic no less.
3 Minutes
Retail Readiness for Christmas
Open since September 2018, Untied was a rare breed of merchant pre-Covid: an independent men’s shop selling lesser-known brands and accessories, its aesthetic more sit-for-a-while than next-in-line. Today, post-lockdown, the store remains a rarity: welcoming familiar – and new – faces, enjoying more good days than bad, and an owner-operator optimistic despite the looming holiday season.
3 Minutes
Stumped on Social Media? Use the ATACC Method
Social media is the most powerful marketing tool of our lifetime. It not only keeps people around the country and the globe connected, it’s also become a marketing machine. Brands everywhere can easily discover their target audience and reach them from the comfort of their own home and preferred platform.
3 minutes
Tenacity Tales: The Designer Inspired by Dogs and Cards Against Humanity
Faye Klein has produced award-winning graphics that span nearly every area of advertising and promotion for over 30 years. And while titles are surely nice, she’s not one to sit back and relish in accolades. In fact, she can’t stop finding new inspiration and side hustles.
4 minutes
A Covid-Era Refresh
Weeks into the pandemic, with the entirety of the entertainment and sporting worlds quiet, a curiosity appeared in my morning paper: sports scores. With no games to report, the editors at some big city dailies engaged in a little history lesson, publishing results of games played on that day years ago. Sports fans are nostalgic, I suppose.
4 minutes
Ensuring the Financial Wellness of Your Employees
As a Corporate Retirement Director, the most common issue that I hear from my businesses is how to attract and retain the most skilled employees. Besides the obvious benefits such as health, dental, vision and life insurance, employees want more.
3 Minutes
Tenacity Tales: Making Lemonade and Tiny-Weddings Out of Lemons
Bea Wolnerman, founder of Bea’s Squeeze and Bea’s Detroit could give lessons on a masterful business pivot.
2 minutes
6 of My Favorite Ways for Small Businesses to Market Like a Tech Startup
Much like startups, traditional small businesses also need to be ROI-conscious when it comes to marketing. Small businesses tend to serve well-defined customer segments which means “pivoting” isn’t always an option.
3 minutes
Tenacity Tales #23: On Running Towards Discomfort
Dayna created her business, DNA Wellness, with her husband Anthony to empower and encourage others with long-lasting wellness solutions. Think simple tips, engaging tutorials, and practical advice on 360-topics including emotional, physical, spiritual, and financial health.
3 minutes
How to Use TikTok To Market Your Business
2020 has brought many challenges, changes, and advances amidst the bustle, a new social media platform has blossomed that could change how we see and use marketing. You’re not going to want to miss out on this.
5 minutes
Hope For Sale
Uli Laczkovich sells wellness products and tea. Robyn Coden sells women’s apparel and accessories. Luke Janes sells new and used books. Three independent merchants in downtown Berkley, Michigan. One singular moment: a reopening of commercial enterprise following a global pandemic.
4 minutes
Tenacity Tales #22: Dawn Verbrigghe & Jottful
“Iteration is inevitable, and it is constant.” No, it wasn’t Steve Jobs or Bill Gates who uttered this phrase. It was Dawn Verbrigghe.
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