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Stumped on Social Media? Use the ATACC Method

Social media is the most powerful marketing tool of our lifetime. It not only keeps people around the country and the globe connected, it’s also become a marketing machine. Brands everywhere can easily discover their target audience and reach them from the comfort of their own home and preferred platform.

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6 minutes
A Pandemic Pivot Proves Successful
“Consider this a lemonade moment,” someone told me recently. You know … lemonade from the inescapable lemons a coronavirus-fueled world is lobbing our way. “Absolutely,” I replied, feigning optimism. 
5 minutes
Posting Amid a Pandemic
From some, we hear crickets. From others, the volume could be turned down quite a bit. And from a persistent few comes one more cringe-worthy #challenge. 
4 minutes
The Intent Behind Working with Intention
Scattershot. Sometimes the day feels that way. After all, what isn’t on the to-do list of a small business owner? 
4 minutes
The Customer’s Always Right, But Not Always the Right Fit
Sending the call to voice mail. Clenching fists upon seeing the email. Sighing — heavily — walking into the meeting. Some client relationships induce those feelings. We wonder, too, “How did I get into this?” And then we vow to never again find ourselves in a similar situation. 
3 minutes
Creating Space For A Changing Workforce
What does the future of collaboration look like? Is it virtual face-to-face meetings, better technology, more intuitive meeting spaces?
3 minutes
Strategies To Finance Your Business
Whether your business is brand new or has been established for decades, you may be at a point where you need financing in order to grow. Perhaps your established medical practice is ready to add cutting-edge imaging machines. Or your boutique needs to double its inventory of an in-demand handbag to increase profits. Maybe your company is outgrowing its office space, needs to hire more employees, or is considering an acquisition. In any case, growth could be within your grasp—if you can get the right financing.
6 minutes
Tenacity Tales #20: The Non-Profit Helping Survivors of School Violence
It's Tenacity Tales time again, and this month we have the honor of showcasing a non-profit that's providing a service that's increasingly needed and often times forgot about: PTSD for students, teachers, and parents. 
4 minutes
Breaking a Sweat in Business
When you’re a gym owner who’s also a trainer, you’re also chief marketer and human resources boss, you’re bookkeeper and buyer, too. To know a bit about the pipes certainly helps. And, of course, you have to workout. After all, you’re the best advertisement for the business. 
6 minutes
Lessons from a Retail Rebellion
Scanning the headlines you’d be forgiven for grabbing a calculator, especially if you’re a retailer or real estate watcher.
4 minutes
7 Books To Read To Get Inspired Right Now
Today I want to share some good, good reading!In January there are always great lists to get your new year off to a great start- Top Inspirational Movies, workout programs, etc.
3 minutes
Do We Need New Capitalism?
I read a really interesting article a while back. It was an interview with Salesforce founder Marc Benioff.
5 minutes
Tenacity Tales #19: A Familiar Face
Welcome back to Tenacity Tales, friend! This is our favorite feature, (we hope it's one of yours too!) and we're stoked to continue sharing inspiring entrepreneurial journeys in 2020.
4 minutes
Pastry Guru Let Me Down
On paper it sounded divine. In photos it looked sublime. And for Jonathan Elias, aka Pastry Guru, it was the dessert of the most recent holiday season. The “it” being his baklava cheesecake: crushed pistachios and walnuts scented with fresh cardamom spread between two layers of cheesecake, and a nest of crisp, rosewater-flavored filo on top, plus a heaping of more nuts. 
3 minutes
The Dangers of Entrepreneurial “Hustle Porn”
So straight up- this week’s topic title might sound a bit risque, but I assure you, there’s nothing X-rated about it. 
2 minutes
How to Stop Being a Wantrepreneur
Today I'm here to warn you about a very real threat: The wantrepreneur!Dun dun DUNNNN!!
3 minutes
Tenacity Tales #18: The Dapper Man Revitalizing His Hometown
Bradley Brow had a vision of a place where men could get high end salon services in a cool, comfortable environment; a place more urban and cutting-edge (forgive the pun!) than his quiet Midwest hometown of Jackson, MI offered.
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