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collective picks
Jun 4, 2022

9 book recs to alter your entrepreneurial perspective

9 Book Recommendations for Entrepreneurs

Entrepreneurs know that seeing things through new perspectives can change everything. Books can be a resource to do just that. But with so much small biz advice on the market, how do you know which books are worth the read? Ask the Collective! 

Nine members answered with book recs that altered their POV and got them thinking about life, business, and everything in between.

The 80/20 Principle: The Secret to Achieving More with Less
by Richard Koch

Be more effective with less effort by learning how to identify and leverage the 80/20 principle: that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts.

Recommended by Robert Courtney

by Gay Hendricks

New York Times bestselling author Gay Hendricks demonstrates how to go beyond your internal limits, release outdated fears and learn a whole new set of powerful skills and habits to liberate your authentic greatness.

Recommended by Leslie Youngblood

by Robert T. Kiyosaki

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his "rich dad" — and the ways in which both men shaped his thoughts about money and investing.

Recommended by BreAnna Plumer

by Richard Branson

In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Recommended by Jim Knapp

by Steve Case

Part memoir, part manifesto, and part playbook for the future, The Third Wave explains the ways in which newly emerging technology companies will have to rethink their relationships and offers advice for how entrepreneurs can make winning business decisions and strategies—and how all of us can make sense of this ever-changing digital age.

Recommended by Joe Shanley

by Jane McGonial

An innovative guide to living gamefully, based on the program that has already helped nearly half a million people achieve remarkable personal growth. As inspiring as it is down to earth, and grounded in rigorous research, SuperBetter is a proven game plan for a better life. You’ll never say that something is “just a game” again.

Recommended by Nathan Sudds

by Amanda Palmer

Because she learned how to ask, Amanda Palmer was able to go to the world to ask for the money to make a new album and tour with it, and raised over a million dollars in a month. In The Art of Asking, Palmer expands upon her popular TED talk to reveal how ordinary people, those of us without thousands of Twitter followers and adoring fans, can use these same principles in our own lives.

Recommended by Alysa Diebolt

by Isabel Wilkerson

Beautifully written, original, and revealing, Caste: The Origins of Our Discontents is an eye-opening story of people and history, and a reexamination of what lies under the surface of ordinary lives and of American life today.

Recommended by Ziz Abdur-Ra’oof

by Héctor García

According to the Japanese, everyone has an ikigai—a reason for living. And according to the residents of the Japanese village with the world’s longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai—where what you love, what you’re good at, what you can get paid for, and what the world needs all overlap—means that each day is infused with meaning.

Recommended by Ash Brown


Sydney Carlson

Inspired by entrepreneurs. Social media master.